What do I stand for – Building a Brand I am proud of

Lately as I have been building my page and working on different projects I keep coming back to the same question. With everything that I am doing online what do I stand for? With the platform I have and my page growing at a very quick rate I want to make sure the content I am posting represents who I am as a person. So what I do and stand for need to go hand in hand. As well as aligning myself with brands I am proud to work with as an influencer I also want to align myself with charities and campaigns I am proud to work with to help make a difference. To become an advocate to the best of my ability. There are 2 main topics that are important to me.

The first Topic which is very close to my heart is raising awareness and educating people about Autism as I am a mother to an amazing little girl who is on the spectrum. There seems to be a huge lack of education to the general public about Autism and with now roughly 1 in 100 being diagnosed with ASD its important to be more aware. The amount of times I have gone to the shops and Abi has a had a meltdown to have someone go past angrily and tell me to control my child or tell her she’s naughty is incredibly frustrating. It makes the situation worse. I hate and try avoid having to turnaround and say she is Autistic and is overwhelmed as they either apologise or make some pretty hurtful comments. I had one person say she should have been put down. Peoples ignorance to ASD can be heartbreaking at times. Don’t get me wrong I have had other Autism parents come up to me and given some great advice or support. So now if people are staring or dare to comment during one of the more difficult times when we are out and about if appropriate and I have the chance I will educate them a bit about Autism. So the next time they walk past someone they go past with understanding and compassion instead of nasty comments.

Being in Western Australia my daughter went through Autism WA who are amazing. They have lots of information available on their website like common misconceptions and understanding behaviours https://www.autism.org.au/what-is-autism/ which is worth a read and only takes a few minutes.

The second is speaking out about Domestic Violence after living through domestic violence in more than one relationship. It is very important for me to speak out and for my voice to be heard. Even after being told by several women I should not post about it on such a large platform as it’s a trigger. I know its a trigger I have lived through it but staying silent and telling people not to talk about it is part of the problem and why people don’t seek help. So I will talk about it I will share posts about it and try get the conversation going so people can feel comfortable speaking out and get help without feeling ashamed and without being shunned by people saying it shouldn’t be spoken about. The topic should not be taboo, no one should feel scared or be in danger for fear of how others will react . The Australian epidemic is only getting worse with 68 Women dead so far this year due to domestic violence.  Do you know 1 in 2 women will be sexually harassed in their lifetime. 1 in 5 will experience sexual violence and 1 in 4 will suffer emotional abuse from a partner. Even after they leave 40 % still suffer domestic violence from their ex. These numbers should have everyone outraged and working together to share awareness and make change. Make sure you take notice if you have a friend , colleague, family member suffering domestic violence. Be someone they can talk to. Be someone they can go to, to feel safe and then arm yourself with the information to get them help. Together let’s make our community safer. This also goes the other way if you see someone acting violent or emotionally abusive to someone. If safe to do so talk to them try to get them to seek help to work through their issues. It is great to help someone to safety but the root cause of the issue of the perpetrator needs to be addressed too.

I will continue to regularly share stats as well as numbers people can call for help like 1800 RESPECT which is a 24 hour National Sexual assault, family and domestic violence help line.

For information and stats go to https://www.whiteribbon.org.au/understand-domestic-violence/facts-violence-women/domestic-violence-statistics/

For numbers of people killed by domestic violence go to http://theredheartcampaign.org/

A great charity I regularly post about in my stories on Instagram is https://www.sharethedignity.com.au/ they support homeless women in crisis by giving them essentials. They have a christmas campaign coming up I will be posting about so people can donate items. Do you know the main cause of homelessness is people fleeing domestic violence. So charities like this are doing great work to help women.

If you are feeling charitable the best thing to do is donate clothes (Adults and children’s of all sizes) and household items to your local women’s shelters so your items go directly to people who need them. They are always needing essential items like feminine hygiene products, Nappy’s, formula, baby items, children’s toys and books, cots, bassinet’s, baby baths, food donations (non perishables). If you want to donate and are unsure contact your local shelters and they will tell you what products/items are most needed at that time.

Now I have touched on the two main topics to which I will support related charities and campaigns for, I want to make sure that my brand which is my name and me as a person are always in line. In my blogs I will touch on many different subjects but will always stay on task and ensure I am sharing a message I feel needs to be shared. My instagram will always have content I am proud to share. Working only with companies that have good strong values and correct brand alignment. Lastly the book I am working on, I will ensure holds the same strong values I have with standing up and being a voice for those that can not or haven’t the strength to do so yet.

So what do I stand for? I stand for educating people about Autism, I stand up for survivors of domestic violence and to try break the stigma around talking about domestic violence and bringing awareness about the heartbreaking stats to help make change. I stand for donating to charities to make a direct difference to those in need. Most importantly I stand to make sure that I leave the world a better place for my daughter and those around me.

Nadia

xoxo

 

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