I remember buying my first magazine when I was a kid seeing all the gorgeous models and ads for products. It made me think of how these beautiful images were made. Over the years of doing modeling I seen just what went into the creation of these advertising images.
The bulk of advertising use to be in magazines and on TV. Over the past couple of years how products and brands are advertised has evolved. Social media has taken over our lives with Facebook, Instagram , Twitter etc it’s how we connect with people and businesses. This has seen the rise of influencers these are people with huge followings that collaborate/advertise products using their social media platform. These collaborations have been so successful it’s not just people with millions of followers that do influencing work. There are also influencers classed as micro influencers these are accounts with over 3 thousand followers.
With such a great new way to advertise it’s not like before when company’s just hired a model from an agency they did a photo shoot and the images were used. The model had no more obligation. Brands now have the chance to hire a model or influencer with a large following. This means they not only have advertising material to use but it’s shared on the influencers page giving the products/ advertising material a much bigger reach. Using an influencer aligned with the product means they reach a broader audience more likely to purchase the advertised product.
It’s amazing how much technology and social media has changed the advertising game. It has opened a lot more doors to a generation of budding entrepreneurs.
For more info on content management (Influencing) follow the link on the menu bar.