The evolution of advertising through social media.

I remember buying my first magazine when I was a kid seeing all the gorgeous models and ads for products. It made me think of how these beautiful images were made. Over the years of doing modeling I seen just what went into the creation of these advertising images.

The bulk of advertising use to be in magazines and on TV. Over the past couple of years how products and brands are advertised has evolved. Social media has taken over our lives with Facebook, Instagram , Twitter etc it’s how we connect with people and businesses. This has seen the rise of influencers these are people with huge followings that collaborate/advertise products using their social media platform. These collaborations have been so successful it’s not just people with millions of followers that do influencing work. There are also influencers classed as micro influencers these are accounts with over 3 thousand followers.

With such a great new way to advertise it’s not like before when company’s just hired a model from an agency they did a photo shoot and the images were used. The model had no more obligation. Brands now have the chance to hire a model or influencer with a large following. This means they not only have advertising material to use but it’s shared on the influencers page giving the products/ advertising material a much bigger reach. Using an influencer aligned with the product means they reach a broader audience more likely to purchase the advertised product.

It’s amazing how much technology and social media has changed the advertising game. It has opened a lot more doors to a generation of budding entrepreneurs.

For more info on content management (Influencing) follow the link on the menu bar.

6 Months of Instagram

This month marks 6 months since I started building my Instagram account in April. I went from a fairly inactive account with 250 followers to a very active account with a following of over 7400 now. I can’t believe how fast it has grown from just being me. It really warms my heart .

This isn’t one of my normal blog posts this is an appreciation blog to all the people who continue to inspire and teach me so many things. I have a thirst for knowledge and I am now surrounded by so many intelligent kick ass people. I went from 6 months ago being in a bit of a creative rut to getting a better life balance and having so many fabulous new people enter my life. Without them lighting that fire under me I wouldn’t be kicking goals like I am now.

I have joined a few different online communities of writers, bloggers, influencers and kick ass Mummas. I have networked and have met online and in person so many inspirational women that raise each other up and support each other in so many ways. Building my social media presence has got me out and about more.  Most recently to an influencer dinner which is where the photo above is from, where I met so many like-minded people. Building my pages and content has me learning and expanding on my personal and professional growth as well as helping me set goals and putting my life in perspective of, wanting to be better and do better. I have got to collaborate with people and companies I could only dream of and I see many more collabs in the future. I love being creative and now I get to work on that creativity every day.

My writing project on my first book is now coming along more than ever. As its historical fiction/ fantasy so loosely based around real places and times my research has really come together as well as chapters flowing onto the page. I cant wait to start sharing character info on the lead up to finishing my first draft. As well as my book my blog which I started fairly recently is also slowly building and I have a lot of topics im passionate about I will be posting soon.

What has got me in the roller coaster of learning the past 6 months is that my self growth is helping me be a better all round person and mother. I now have a clear path of what I  am doing and my plan overall is to do as my favourite quote “Leave the world a better place than how you found it” Sarah J Mass ( My favourite fantasy author) I want to make a difference with my writing, blogging and influencing. So I hope this inspires someone to do what they love and follow their passion as it makes your heart happy and life full.

Nadia

xoxo